Jackson Morsey (he/him)
Principal & Founder
Jackson Morsey is an urban planner, spatial analyst, and founder of Urbagraphics and Plan-Craft. His work sits at the intersection of community voice, mapping, and design, helping planning teams, public agencies, and foundations turn complex information into clear, actionable decisions.
With more than a decade of experience in urban planning and community development, Jackson specializes in GIS-based analysis, spatial storytelling, and digital engagement strategy. He works with cities, consultants, and nonprofits to design planning processes that are data-informed and community-centered. His projects span demographic and housing needs assessments, equitable economic development strategies, land use planning, and affordable housing policy.
Jackson has also co-authored major program evaluations for public agencies and philanthropic foundations. His evaluation work integrates GIS mapping, survey design, stakeholder interviews, and qualitative analysis to assess program reach, equity impacts, and community outcomes. He has partnered with foundations to spatialize grantmaking data through interactive mapping tools and equity-focused analyses that help direct funding toward historically disinvested communities and better understand the geographic impact of investments over time.
Through Urbagraphics, he provides advanced spatial analysis, interactive web mapping, demographic research, and professional report design. He is known for translating dense technical information into compelling visuals and well-structured documents that decision makers and community members can actually use. His background as a former design director shapes every deliverable, emphasizing clarity, narrative strength, and visual precision.
He is also the creator of Plan-Craft, a digital community engagement platform built specifically for urban planning processes. Plan-Craft integrates interactive maps, document review tools, surveys, and AI-assisted feedback analysis to help teams manage large volumes of public input without losing nuance or transparency. The platform reflects his belief that technology should strengthen local democracy, not replace human judgment.
Originally from New Mexico and professionally shaped in Chicago, Jackson is now based in the Netherlands and works across the United States and the European Union. He holds a B.A. in Environment Planning and Design from the University of New Mexico and a Master of Urban Planning and Policy from the University of Illinois at Chicago.