Retail & Horeca

Market Studies

Know before you sign the lease.

Opening a shop, café, or restaurant in the Netherlands is one of the biggest bets you'll make — and most of that bet comes down to one question: is there enough demand, in this specific spot, for what you're selling?

Urbagraphics turns local demographic, spending, and competition data into a clear answer. No guesswork, no gut feel — just the numbers a lender, landlord, or business partner will want to see, delivered in a report you can actually read.

As a DAFT business owner ourselves, we specialize in assisting other DAFT visa entrepreneurs looking to open a bricks & mortar business in the retail or horeca (catering/hospitality) industries in the Netherlands.

What We Offer

We combine international market-research data (MB-Research), Esri Business Analyst location intelligence, and Dutch public data sources (CBS, KVK, Locatus) into one clear picture of a location's potential — built specifically for retail and horeca concepts.

  • For when you already have an address in mind.

    We evaluate one specific site: who lives and works nearby, how much they spend on categories like yours, who you'd be competing with, and whether the location is even zoned for what you want to open. You get a straight answer — proceed, proceed with caution, or walk away — backed by data, not opinion.

    You'll learn:

    • Who's in your catchment area, and whether they match your target customer

    • How much local spending power exists for your category

    • Who your real competitors are, and where the gaps are

    • Whether footfall, accessibility, and zoning actually support your concept

  • For when you know the town or district, but not yet the address.

    Before you start touring available units, let us tell you which streets, neighborhoods, or postcodes are worth touring in the first place. We compare sub-areas side by side and rank them by unmet demand, so you search with a shortlist instead of a map full of question marks.

    You'll learn:

    • Which parts of town have the strongest spending potential for your category

    • Where competition is thin relative to demand

    • A ranked shortlist of areas worth pursuing — and which to skip

    1. Tell us the concept and location(s) — one address, or a whole town you're exploring.

    2. We pull and cross-check the data — demographics, purchasing power, category spending, competitor mapping, zoning, accessibility.

    3. You get a clear, written report — plain-language findings, the numbers behind them, and a straight recommendation.

    Turnaround is typically 3–10 business days depending on scope.

    • MB-Research — internationally standardized demographic, income, and consumer-spending data

    • Esri Business Analyst — trade area and drive-time / walk-time modeling

    • CBS — official Dutch government statistics, down to neighborhood level

    • KVK & Locatus — business registrations and detailed retail competitor data

    • Local zoning and building records — so you know the location is actually usable for what you plan to do

How It Works

1. Tell Us Your Concept

Share your idea and the location or area you're considering — one address or a whole town.

2. We Dig Into the Data

We pull and cross-check demographics, spending power, competition, and zoning for your specific market.

3. You Get a Clear Verdict

A plain-language report with a straight recommendation — no jargon, no guesswork.

4. Decide with Confidence

Sign the lease, pick a better spot, or walk away — knowing the numbers back you up.

Pricing

Studies start at €450 for a desk-based Quick Site Check, up to full multi-category area scans for larger projects. Every quote is fixed upfront — no surprises, no hourly billing. Extra locations, extra categories, or a rush turnaround are simple, transparent add-ons.

Who this is for

Independent retailers and hospitality entrepreneurs, franchise operators scouting new territory, investors evaluating a commercial property, and anyone who'd rather spend €500 finding out before they sign a five-year lease than find out the hard way after.

We specialize in assisting DAFT visa entrepreneurs looking to open a bricks & mortar business in the retail or horeca (catering/hospitality) industries in the Netherlands.

Sample Summary Report

Click below to view a sample quick snapshot report.

This is just a piece of the data that’s available. Reports can be customized to your needs and your specific business concept.

See a Sample Report

Let’s Work Together

Have an address in mind, or a whole neighborhood you're weighing up? Tell us a bit about your concept and location, and we'll get back to you with a scoped quote — usually within 1-2 business days.